Your jewelry is worth gold

Jouw sieraden zijn goud waard

Gold rush 2025; the absurd value of gold and what it means for your jewelry

The price of gold has reached an all-time high. For the first time in history, the price of a kilo of gold has reached 90,000 euros (€90 for a gram of gold!), and according to experts, the magic threshold of 100,000 euros is within reach. In the past twelve months, gold has increased in value by no less than 50 percent. A trend that is not only waking up investors, but also causing private individuals to take a fresh look at their jewelry boxes and family chests. After all, why let those old gold heirlooms gather dust when they are now worth a small fortune?

Why is the value of gold rising so explosively?

Economists point to several factors that explain this spectacular price increase. First of all, there is the uncertainty in the world. In times of economic unrest, investors look for a safe haven, and gold has traditionally been seen as the ultimate stable investment. Geopolitical tensions, such as conflicts and trade restrictions, also drive up the gold price. In addition, the weak dollar plays a role: because the American currency is becoming less valuable, gold is more attractive to international traders.

Not only gold, but also silver is benefiting from this trend. With a price of 1000 euros per kilo, precious metal dealers are seeing an influx of people wanting to sell their old jewelry or silver cutlery. In places like Joure, smelters are working overtime to convert these items into gold and silver bars.

Gold as more than just an investment

The question now is: should you sell your gold jewelry? Although the price of gold is at an all-time high, a piece of jewelry often represents more than just its material value. An heirloom tells a story. A necklace or brooch that has been passed down from generation to generation carries memories and emotions that cannot be expressed in money. So, before you decide to sell your gold heirlooms: think about what they are really worth. Not just in euros, but in meaning, memories and style.

Gold jewelry vintage and own collection Donna Dorée

At Donna Dorée, we believe that jewelry is an extension of your personality and heritage. Especially in a time when gold is seen as a pure commodity, we focus on jewelry that has lasting meaning. Our collections, such as 'Iconic Elegance' , combine timeless class with modern elegance. Instead of melting down gold and trading it as a pure metal, you can also choose to transform an existing piece of jewelry and breathe new life into it. This way, the emotional value is retained, while you still benefit from the timeless beauty of gold.

What does this gold price mean for jewelry lovers?

With the absurd rise in the price of gold, new gold is becoming more and more expensive. This means that vintage and recycled jewelry are becoming an interesting option. Not only because they often radiate craftsmanship and character, but also because they are more sustainable and conscious than new productions.
Even though we pay attention to our footprint, our production process and we work with recycled material where possible. Investing in a unique piece from the vintage collection such as that of Donna Dorée can be a stylish and smart choice in times when gold is becoming increasingly valuable.

And do you really have a piece of grandma lying around that you don't do anything with? This is the time to trade in your vintage piece.

Your gold is worth gold!

And maybe after trading in your heirloom(s) you will have budget left for a beautiful piece of jewelry from our own collection(s) statement jewelry that suits you completely!? Because they will also last for generations if you take good care of them !

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